{"id":26710,"date":"2026-10-06T10:15:00","date_gmt":"2026-10-06T02:15:00","guid":{"rendered":"https:\/\/farsight.hk\/?p=26710"},"modified":"2026-10-06T10:41:16","modified_gmt":"2026-10-06T02:41:16","slug":"%e6%a0%bc%e6%8b%89ism%e4%b8%93%e4%b8%9a%e5%bf%85%e7%9c%8b-2b38d852797f","status":"publish","type":"post","link":"https:\/\/farsightedu.uk\/index.php\/2026\/10\/06\/%e6%a0%bc%e6%8b%89ism%e4%b8%93%e4%b8%9a%e5%bf%85%e7%9c%8b-2b38d852797f\/","title":{"rendered":"\u683c\u62c9ISM\u4e13\u4e1a\u5fc5\u770b"},"content":{"rendered":"<div class=\"farsight-imported-post\">\n<div class=\"farsight-post-body\" style=\"white-space:pre-wrap\">\u683c\u62c9\u65af\u54e5 ISM \u4e13\u4e1a\u8bfe\u7a0b\u8fd8\u633a\u591a\u7684\uff0c\u4e00\u5171\u516b\u95e8\u5fc5\u4fee\u8bfe\u3001\u4e09\u95e8\u9009\u4fee\u8bfe\uff0c\u6700\u540e\u8fd8\u8981\u5199\u6bd5\u4e1a\u8bba\u6587\uff0c\u6574\u4f53\u8003\u6838\u5927\u591a\u4ee5\u8bba\u6587\u4e3a\u4e3b\uff0c\u53ea\u6709\u4e00\u95e8\u8bfe\u662f\u8003\u8bd5\u3002<br \/>\n\u5148\u8bf4\u8bf4\u7b2c\u4e00\u5b66\u671f\u7684\u4e94\u95e8\u5fc5\u4fee\u8bfe\uff1a<br \/>\n[\u5411\u53f3R]Global Business Environment<br \/>\n\u4e3b\u8981\u8bb2\u5168\u7403\u5546\u4e1a\u73af\u5883\u3001\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u3001\u4f01\u4e1a\u5916\u90e8\u73af\u5883\u5206\u6790\u8fd9\u4e9b\u5185\u5bb9\u3002\u6388\u8bfe\u7684\u662f\u97e9\u56fd\u8001\u5e08 Dr Dong-Hyu Kim\uff0c\u57fa\u672c\u6ca1\u53e3\u97f3\uff0c\u8bb2\u8bfe\u4e5f\u7279\u522b\u7ec6\u81f4\u3002\u671f\u672b\u8003\u6838\u662f\u56db\u9009\u4e00\u5199\u8bba\u6587\uff0c\u96be\u5ea6\u9002\u4e2d\uff0c\u91cd\u70b9\u4e00\u5b9a\u8981\u6ce8\u610f\u683c\u5f0f\u548c\u6587\u732e\u5f15\u7528\u3002<br \/>\n[\u5411\u53f3R]Global Consumer Behaviour<br \/>\n\u56f4\u7ed5\u6d88\u8d39\u7406\u5ff5\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u5c55\u5f00\u3002\u8001\u5e08 Dr Stephanie Anderson \u4eba\u7279\u522b\u597d\uff0c\u8fd8\u662f\u601d\u514b\u83b1\u5fb7\u5927\u5b66\u7684\u535a\u58eb\uff0c\u8bfe\u5802\u6c1b\u56f4\u5f88\u8f7b\u677e\u6709\u8da3\uff0c\u5c31\u7b97\u653e\u5047\u53d1\u90ae\u4ef6\u5979\u4e5f\u90fd\u4f1a\u56de\u590d\u3002\u8fd9\u95e8\u8bfe\u8981\u505a\u6d77\u62a5\u5c55\u793a + \u5c0f\u7ec4\u4f5c\u4e1a\uff0c\u5c0f\u7ec4\u4f5c\u4e1a\u5f88\u5bb9\u6613\u62c9\u5f00\u5206\u6570\u5dee\u8ddd\uff0c\u5efa\u8bae\u5927\u5bb6\u65e9\u70b9\u7740\u624b\u51c6\u5907\u3002<br \/>\n[\u5411\u53f3R]International Strategic Management<br \/>\n\u8fd9\u95e8\u8bfe\u6302\u79d1\u7387\u633a\u9ad8\u7684\uff0c\u5168\u7a0b\u9760\u7b14\u8bd5\u8003\u6838\u3002\u6388\u8bfe\u8001\u5e08\u662f\u5fb7\u56fd\u7684 Dr Stephan vonDelft\uff0c\u6253\u5206\u504f\u4e25\uff0c\u8bfe\u7a0b\u672c\u8eab\u96be\u5ea6\u4e5f\u4e0d\u5c0f\uff0c\u4e00\u5b9a\u8981\u591a\u4e0a\u5fc3\u3002<br \/>\n[\u5411\u53f3R]Marketing Communications Strategies and Tactics<br \/>\n\u8fd9\u95e8\u8bfe 10 \u4e2a\u5b66\u5206\uff0c\u5927\u5bb6\u90fd\u620f\u79f0\u4efb\u8bfe\u7684 Prof Cleopatra Velousou \u4e3a \u201c\u57c3\u53ca\u8273\u540e\u201d\u3002\u5979\u8bb2\u8bfe\u7279\u522b\u7ec6\u81f4\uff0c\u4f46\u8bfe\u5802\u89c4\u77e9\u5f88\u591a\uff1a\u4e0a\u8bfe\u4e0d\u8bb8\u73a9\u624b\u673a\u3001\u4e0d\u8bb8\u95f2\u804a\uff0c\u8fde\u8bfe\u95f4\u4f11\u606f\u90fd\u6ca1\u6709\u3002\u6bcf\u8282\u7814\u8ba8\u8bfe\u90fd\u8981\u505a\u5c0f\u7ec4\u5c55\u793a\uff0cPPT \u8fd8\u5f97\u63d0\u524d\u53d1\u7ed9\u8001\u5e08\uff0c\u5b66\u4e60\u5f3a\u5ea6\u62c9\u6ee1\u3002\u671f\u672b\u53ea\u4ea4\u4e00\u7bc7\u8bba\u6587\uff0c\u5fc5\u987b\u4e25\u683c\u6309\u7167\u5979\u8bfe\u4e0a\u8bb2\u7684\u601d\u8def\u548c\u77e5\u8bc6\u70b9\u6765\u5199\uff0c\u504f\u79bb\u5185\u5bb9\u5206\u6570\u4f1a\u5f88\u4f4e\uff0c\u7b97\u662f\u96be\u5ea6\u5929\u82b1\u677f\u7684\u4e00\u95e8\u8bfe\u3002\u53e6\u5916\u63d0\u9192\u4e0b\uff0c\u7ec4\u961f\u591a\u7559\u5fc3\u5370\u5ea6\u540c\u5b66\u3002<br \/>\n[\u5411\u53f3R]Strategic Marketing Management<br \/>\n\u5185\u5bb9\u5305\u542b\u4f01\u4e1a\u5185\u5916\u90e8\u73af\u5883\u5206\u6790\u3001STP \u6218\u7565\u7b49\uff0c\u7531\u4e24\u4f4d\u8001\u5e08\u5171\u540c\u6388\u8bfe\uff0c\u8bb2\u89e3\u90fd\u5f88\u5230\u4f4d\u3002\u8003\u6838\u5206\u6210\u4e24\u90e8\u5206\uff1a\u5c0f\u7ec4 PPT \u5c55\u793a\u5360 20%\uff0c\u5269\u4e0b 80% \u90fd\u662f\u8bba\u6587\u3002#\u683c\u62c9\u65af\u54e5[\u8bdd\u9898] #\u683c\u62c9\u65af\u54e5ISM[\u8bdd\u9898] #\u56fd\u9645\u6218\u7565\u8425\u9500[\u8bdd\u9898] #26fall\u683c\u62c9\u65af\u54e5[\u8bdd\u9898]<\/div>\n<section class=\"farsight-media-gallery\" aria-label=\"\u672c\u6587\u56fe\u7247\u4e0e\u89c6\u9891\">\n<figure class=\"farsight-media-item\" data-media-position=\"1\"><a href=\"\/media\/a04-00037\/original.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" src=\"\/media\/a04-00037\/original.png\" alt=\"\u683c\u62c9ISM\u4e13\u4e1a\u5fc5\u770b \u00b7 \u56fe\u6587\u56fe\u7247\" width=\"1080\" height=\"622\" loading=\"lazy\" decoding=\"async\" style=\"display:block;max-width:100%;height:auto\"><\/a><figcaption><a href=\"\/media\/a04-00037\/original.png\">\u67e5\u770b\u5b8c\u6574\u56fe\u7247<\/a><\/figcaption><\/figure>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u683c\u62c9\u65af\u54e5 ISM \u4e13\u4e1a\u8bfe\u7a0b\u8fd8\u633a\u591a\u7684\uff0c\u4e00\u5171\u516b\u95e8\u5fc5\u4fee\u8bfe\u3001\u4e09\u95e8\u9009\u4fee\u8bfe\uff0c\u6700\u540e\u8fd8\u8981\u5199\u6bd5\u4e1a\u8bba\u6587\uff0c\u6574\u4f53\u8003\u6838\u5927\u591a\u4ee5\u8bba\u6587\u4e3a\u4e3b\uff0c\u53ea\u6709\u4e00\u95e8\u8bfe\u662f\u8003\u8bd5\u3002 \u5148\u8bf4\u8bf4\u7b2c\u4e00\u5b66\u671f\u7684\u4e94\u95e8\u5fc5\u4fee\u8bfe\uff1a [\u5411\u53f3R]Global Business Envir\u2026<\/p>\n","protected":false},"author":0,"featured_media":5612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[11,7,82],"class_list":["post-26710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-topic-failed-exams","tag-university-glasgow","tag-country-uk","tag-country-korea"],"_links":{"self":[{"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/posts\/26710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/comments?post=26710"}],"version-history":[{"count":0,"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/posts\/26710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/media\/5612"}],"wp:attachment":[{"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/media?parent=26710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/categories?post=26710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/farsightedu.uk\/index.php\/wp-json\/wp\/v2\/tags?post=26710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}